Content, content and more content! Social media management requires a lot of new and fresh content. You also need to bring the content to life with good captivating images. An inspirational quote about reaching for your dreams really means so much more when placed on an image of a mountain range. Where do you get a new supply of stock photos without spending a fortune and keeping your website and social media accounts looking fresh? My first suggestion is schedule a day here and there to go and take photos yourself. Review a few stock photo sites and see the images you are drawn to and get some creative ideas.
istockphoto Has a few images per month that are free to download
You can not just pull images off of Google search or other websites and use that for your own social media use. Take some time to get familiar with copyright laws pertaining to online use. Social Media Examiner has a good article about copyright use of images to get you started.